Leading the way with Lead Nurturing
Making the most of every prospective customer– or lead – you gather can be like embarking on an expedition to scale Everest. It takes time, costs money and is trickier than you think. Add the complicating factor that the best path for others may not be the best path for you, and it can all seem...
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Business Women’s Showcase High Tea
Director of Green Chilli Marketing, Belinda Bow will be speaking at the ‘Business Women’s Showcase High Tea’. It promises to be a fabulous event that will promote services specifically targeted to women in business highlighting finance, training, marketing, networking, motivational companies a...
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Building your Business Brand - what do you offer?
What is your brand? Does it work for you? The term "branding" is one that's often misunderstood by businesses, and because of this, the results of their marketing efforts have been disappointing. Branding is not just about designing a logo, changing the colour or making a sign or label to iden...
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It's true, Auto-responders aren't that bad.
Time is the enemy of most business owners, managers and marketers. So many people to contact, so few hours in the day! With the rapid advance of technology and vast improvements in internet connectivity comes a number of time savers that are - thankfully - accessible and easy to use. One exampl...
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Unlocking Networking know-how, it's easy!
When the topic of networking comes up, many people are quick to cry "Oh, I'm hopeless at networking, I'm too shy". But when you stop and think about it, we all become involved in social and business networks throughout our lives without even trying. Simply being part of your local community is a...
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The secrets to Successful Marketing Strategies.
A brilliant strategy may put you on the competitive map, but only solid execution keeps you there. This applies to any business strategy, including marketing. You can have the best marketing strategy in the world, but if it isn't implemented properly or with commitment, your results will be disa...
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Bumping your numbers
The more potential customers you target, the greater the chance your efforts will generate business. And just because you choose to target more people, it doesn't mean you can't also value-add. One of the most overlooked aspects of marketing is value adding. It's all about customer perception...
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All websites are not created equal
The trouble with bargain-basement priced websites is that there's every chance you will get exactly what you pay for - not much. An enormous amount of work goes into creating an effective website, drawing a wide range of factors together. Among other things an effective website is one that: ...
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