All websites are not created equal

The trouble with bargain-basement priced websites is that there's every chance you will get exactly what you pay for - not much.

An enormous amount of work goes into creating an effective website, drawing a wide range of factors together.  Among other things an effective website is one that:

• is visually appeal - but not just to you and your friends, it has to appeal to your target market
  
• is easy to use and navigate around
  
• has been designed by someone who knows what they are doing - if your web developer isn't a professional graphic designer as well (or vice versa), you'll need to use both
  
• is useful and informative for the visitor
  
• ranks highly in search engines
  
• features content that has been written professionally.
  

The writing of promotional text (called copy) is a craft that uses specific formulas and techniques to carefully construct words, lines, phrases and paragraphs so they have a certain effect on the reader. Website copy is no exception.

A professional copywriter will ensure that your website:

• uses language that appeals to and is easily understood by your target market
  
• is written in a way that engages your reader and inspires them to act
  
• maintains your professional image by eliminating redundant phrases, poor grammar and spelling errors
  
• is linked to as many key words as possible to ensure Google findability
  

And if you don't already have a great logo, you need to get one before your website goes live.

An article titled The Importance of a Good Website and a Good Logo (by Sg Web Designer) provides some more details about why investing in a professionally-designed logo is worth every cent.

Want to get started on your new website? Contact us now.