Bumping your numbers

The more potential customers you target, the greater the chance your efforts will generate business.

And just because you choose to target more people, it doesn't mean you can't also value-add.

One of the most overlooked aspects of marketing is value adding.

It's all about customer perception, or what the customer believes to be true. If your customer perceives they are getting more than you originally offered them (and it's not costing them any extra), whatever you did to get them to think that way is called value adding.

In other words, in the mind of the customer, they are getting better value for their money than expected. You are, in fact, adding value to your product or service.

Many items that add value are inexpensive, and can lead to:

• your business being perceived as generous
• a creation of goodwill
• a more positive image
• positive word-of-mouth publicity
• increased referrals
• increased return business
• increased sales.

Think about who your target market is and what they value. In addition, inexpensive value-adds won't bite into your budget.

You can continue to distribute your promotional material as widely as possible to increase the likelihood of a positive response if you choose your value-adds wisely.

Be sure to check out the YouTube clip from marketing expert, Hamilton Wallace shown below.

Want to add spice to your business? Contact us now.