7 Deadly Sins of Marketing Your Business
We love a good Deadly Sins article, so we decided to create one ourselves about… you guessed it! marketing. When it comes to marketing your business, it’s important to get your facts straight…
Take a look at our version of Deadly Sins when it comes to marketing –
1. No plan in place.
Like any other business strategy you undertake, you need to have a plan in place. There’s no use throwing something together and putting it out to the public if you haven’t done your groundwork and worked out the necessary elements.
2. Inconsistent messages.
Everything you do needs to be consistent; consistent with your other messages and consistent with your brand. You should not be putting messages out there if potential clients cannot identify them with your business.
3. Online not matching offline.
You need to be sure that everything you’re doing online is consistent with your bricks and mortar store or office. Clients will not be impressed if you are positioning yourself as an expert online, and they are then met with a salesperson in-store who is not fully knowledgeable.
4. Promising what you can’t deliver.
You need to be authentic in everything you do, from the content on your website and your social media posts, to meeting face-to-face with your clients. You only get one bite, and clients will not come back if they have a negative experience with you.
5. ‘No’ to Social Media.
Social media is a marketing tool, and it is another touch point for your brand along with advertising, newsletters and your website. Social media may not always be the answer for your business, but if your target clients are on there, then your competitors could be chatting them up right now.
6. Doing the hard sell.
Marketing is not about promoting your business at every chance you get. Promotion is an important element to marketing, but it’s also about educating current and potential clients about the benefits of your product or service. You need to position yourself as the guy who knows all there is to know about TV’s, rather than the guy who just sells TV’s.
7. Not measuring what you’re doing.
Everything you do must be measurable. You need to have sufficient tools in place at every point in your marketing to determine what is working for your business. The best way to do this is by simply asking potential clients where they heard about you when they make an enquiry.
be sure to avoid these 7 deadly sins of marketing in order to set yourself up for success.
Got any other Deadly Sins for Marketing?
Has your business committed any of these sins?
What do you think you could do differently?
So that’s the Dish.
I am Belinda Bow
I love all things marketing and I thrive on seeing a business become re-energised and flourish. I am excited about life and I adore my family.
Within these articles, you’ll find some helpful tips and some real guidance to help you make the most of your business, and gain a good understanding of all things marketing.