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When budgets tighten and economic uncertainties loom, it’s a natural instinct for businesses to start looking for ways to cut costs. All too often, marketing becomes the first victim of these budget cuts.
But is this really the wisest decision?
Let’s delve into why marketing is often the first to go and why this approach might be shortsighted.
There’s no denying that customers are the most important stakeholders in your business. After all, it’s your customers who make purchases, driving
They say you’ll never feel like you’re working if you do something you love. This sentiment holds true, especially when you turn
When someone considers owning a business or a franchise, many think about what they might be good at or perhaps what might
We all know how fast-paced and ever-changing the marketing world is. Sometimes, it feels like you need a complete overhaul to see
Does your marketing plan need a boost to bring in more returns? Sometimes, amongst the sea of tips and advice, you can
Have you ever considered how a simple symbol can say a whole lot about your business? Well, that’s where having a great
Innovation and adapting to change aren’t just for old-school corporations. With the radical pace at which technology is rolled out, consumers are
Being an entrepreneur is not for the faint of heart. There will be challenges along the way, regardless of what kind of
Marketers are crucial instruments in getting more business and maintaining current customer relationships. But are you checking on them to find out about
A Franchisor is a unique individual. Starting out as a business owner, a Franchisor will hit a steep learning curve that would leave
Most of us have played Jenga: Take a block from the centre, put it on top, and keep going until someone topples
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