Building Your Social Media Strategy.

By Belinda Bow on May 22, 2015 12:00am in All Topics, Marketing Strategy, Online Marketing, Social Media

In today’s world, a company should concentrate on being social and less than learning the tricks of social media.

With the emergence of new platforms and tools, it is extremely easy to jump into the trap of considering social media via a tactical prism and not through a strategic one. Social media tools launch metrics and objectives which are superior than any specific social venue.

Construct an ark

All parts of the company are affected by social media and it should be like air (all around) instead of water (in specific areas where you have get it). So you must create cross functional teams to conceive and also operate the strategy.

Listen, compare

The advice “listen” is frequently ignored.

In reality, your competitors and customers can provide you with better guide to how you should remain active in the world of social media. To do this it is important to listen outside the borders of your brand name.

The point being?

You can utilise social media to assist in achieving a number of business objectives.

However, the best strategies for social media are the ones that concentrate on narrow rationale. Pick the one you prefer, like sales or awareness or retention and loyalty.

Choose your success metrics

You must determine whether social media is really affecting your business in a positive manner (or not?).

Choose the important measures which you will utilise to examine the effectiveness of your social media strategy. You must choose the manner you in which will surpass the engagement and ‘likes’. Know the way of measuring your ROI.

Analyse audiences

Know with whom you will interact on social media. Understand the psychographic and demographic characteristics of your prospective and your current customers. Know the impact it will have on your social media initiatives.

Know your specialty

It is of no consequence what you sell, if your product benefits and features are inadequate to create a passion. Know how to appeal to the heart of your target audience, and not only the head.

Be human

Social media force all companies to actively seek attention – to the cost of family and friends. Your company must to some extent act like a human being. Formulate the plan and implement it.

Know first why you are active in social media. If you know that, it will be possible for you to measure the success of your social media strategy. Your plan must be distinct and widely scattered over a number of social media platforms like Facebook, Instagram and Twitter. Your social media campaign should stand out from your competitors. Your plan must be comprehensive.

Every company needs a social media strategy not only to make profits in this highly networked world, but also to survive.

Do you want to create a social media strategy that will wow your customers?

Do you want your company to not only in the forefront of business, but also in the hearts and minds of your consumers?

If so, you must make a social media strategy keeping the above steps in mind. This will only help your brand to grow.

And that’s the Dish!  Until next time, Belinda

Tags: facebook, instagram, marketing, networking, Social Media, social media marketing, social media marketing strategy, social media strategy, twitter