Effective Marketing takes real Commitment.

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When a business looks at engaging a marketing consultant, it is an interesting time for both the marketer and the business. A business may not be familiar with working with a consultant…


Basically a marketing consultant can research a marketing direction, devise strategy and assist in the implementation and even more, but, the thing to remember is that a marketing strategy is only as good as the clients’ commitment.

A marketer can give you all the tools in the world to use to market your business, but if they are not adhered to, or if they are only partially completed, the result will reflect that.

“A #marketing consultant requires the client’s full commitment to implement an effective marketing strategy.”Tweet: A #marketing consulting requires the client's commitment to implement a marketing strategy. http://ctt.ec/DgU72+ by @ChilliMarketing

Marketing is about building your brand, one piece at a time. It is about increasing your brand awareness, increasing trust in your brand and ultimately positioning your business as the go to business for your service or product.

As a basic example, if a website is developed as part of the marketing strategy, the site content should be constantly updated to maintain hit rates and optimise search engine engagement.

Businesses can often get really pumped at the start of a marketing process, but fizzle in the implementation when it is not managed effectively within the organisation.

The best advice is to work out “who does what” before implementation begins, which maximises your chance of marketing success.


Have you ever engaged a marketing consultant?
What advice would you give to others looking to hire a marketing consultant? 

So that’s the Dish.


Belinda Bow

I am Belinda Bow

I love all things marketing and I thrive on seeing a business become re-energised and flourish. I am excited about life and I adore my family.

Within these articles, you’ll find some helpful tips and some real guidance to help you make the most of your business, and gain a good understanding of all things marketing.

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