Manage that Relationship
Your customers are the most important part of your business. When a customer purchases your product or service they begin a relationship with your business, and managing that relationship is vital.
Look after your customers the best way possible.
Customer relationship management (CRM) is a term that’s used to describe a strategy that nurtures and retains current clients through carefully managing the interactions between them and your business.
CRM can include, for example, marketing communications, after sales service, face to face meetings, memberships and, of course, the latest form of interaction, social media!
Current customers are valuable to your business not only in terms of sales, but also as a great source of referrals. If a customer is happy with the product or service you provide them, they’ll tell their friends and colleagues about their experience. This leads to word of mouth coverage for your business and, ultimately, a larger customer base.
It’s cheaper to look after your current clients!
Plus, it’s waaaaay cheaper to retain your current customers than to attract new ones. Therefore, it pays to be a business that values its existing clients and works hard to maintain relationships with them.
How important to you is managing relationships with your clients?
How do you keep in touch with your clients?
So that’s the Dish.
I am Belinda Bow
I love all things marketing and I thrive on seeing a business become re-energised and flourish. I am excited about life and I adore my family.
Within these articles, you’ll find some helpful tips and some real guidance to help you make the most of your business, and gain a good understanding of all things marketing.