What Not to do on Social Media.
Social media is a great way to connect with your market and a fantastic tool for marketing purposes.
The entire marketing landscape has changed, thanks to social media. It has opened new avenues for businesses, allowing marketers easy access to their customers at the click of a button.
If you are handling social media pages related to your business, there are certain things that you need be careful about.
Here are some things you should not do when you are using social media.
Ignore or neglect your page
Your business’ website serves as your client’s portal of information and it is essential that you always keep it updated. Ignoring your page can make it out dated and deters clients from coming back to your website.
It also sends a message to clients that if you have a stagnant page, you may not be currently operating.
Recent studies have shown that when a client is considering purchasing from your business, they will preview your social media profiles prior to making their decision and can often be the make or break of the sale.
Communication is key, so always remain in contact with your clients and customer base. Positive engagement will only result in earning a good reputation.
You can also build your brand’s image through frequent interaction.
Whether the client contact may be positive or negative, having someone to engage with from the client perspective, allows them to feel as though they are being heard and their problem or feedback has been received.
It also brings authenticity to your brand, allow the public to see and talk to the person behind the business.
Not share content
Improve your business image by sharing content from others. Clients will notice how interactive you are and this will keep them interested.
Sharing content also keeps them informed of your business’ diversity and adaptability. However, keep these posts relevant to your business.
Sharing content build your businesses online credibility. It proves to your clients you are always on the look out for new and improved ways and providing education to your clients.
Bite off more than you can chew
Understand and identify the social media channels that work ideally for you.
Do not manage multiple accounts as this can keep you distracted and confused. It can also result in some pages being ignored, which is not a good sign.
So focus on which platforms work for you, and out as much as you can to get the most out of it.
It is important that you are responsive to comments and feedback from your clients, no matter how good or bad they are.
Use negative feedback as a platform for growth and thank clients for their involvement.
Other clients will notice how well you handle these situations and be more inclined to trust your business.
Use poor grammar and spelling
Poor language skills can put people off and that is the last thing you need.
People are quick to judge you if your sentences are in poor form. Since most of your interaction is via text and content, it is essential that your language, spelling, and grammar is correct.
Too much automation
Nobody likes automated, impersonal messages. As much as there is a place for automation, and it works really well, there is also the need for the personal touch.
If you use a template message for several clients, they will notice and this can be a downer.
Wherever possible, make your messages personal, use their names, and always be authentic.
Real time posting also keeps clients informed of your interest in their needs.
Straying from your authenticity
When you post things that are irrelevant to your business, people will wonder what you actually do.
It’s important not be someone you’re not in business.
Ensure any content you put out in the social media world rings true you to your business and it’s story. Make sure your posts are authentic.
It is okay to post something different once in a while, but keep the frequency to minimum.
Follow these steps to ensure that your client base is well-informed regarding your business and services. The world of social media is endless, so use it to its maximum potential.
How active are you on social media?
Are you struggling to managing multiple social media platforms? Hone in on what platforms work the best for your business and stick with it.
And that’s the Dish. Until next time, Belinda.
I am Belinda Bow
I love all things marketing and I thrive on seeing a business become re-energised and flourish. I am excited about life and I adore my family.
Within these articles, you’ll find some helpful tips and some real guidance to help you make the most of your business, and gain a good understanding of all things marketing.