Packaging: Let Your Product Scream Your Brand
While the entire business world continues to focus in on social media branding, it is also important to not forget or neglect the significance of branding and packaging of your product or service. Packaging is all about how you present your product or yourself. It can and should be fun, so embrace the opportunity to stand out. Creativity should flow offline as well, as it is your product that people are ultimately investing in. Creative and imaginative packaging can help your business increase sales and earn you the money you desire.
Know Your Brand
This might seem rather straight forward, but knowing your brand and what you represent is one of the most important things that will contribute toward your success. Your concept of yourself spills over into what your end product will look like and how it will be perceived. Ask yourself important questions along the way. Are you a hip young brand aimed at young adults? Are you a corporate brand that needs to keep things professional? Knowing what you represent will allow you to execute your packaging and come up with clever packaging ideas that will stand out to your chosen demographic. Remember also, that you not only represent an image, but the values behind that image. With that in mind – you must believe and commit fully to what you produce, how you present it and how you support it.
Apply Your Knowledge
After you’ve evaluated yourself as a brand and know who your end customer is and what they want, you need to start applying your knowledge and creating packages that will stand out among the crowd and grab attention. Knowing what your product is can directly impact the packaging itself. A great example of this is the packaging created by Maksi Marbuzov for Honey Made by Bees. The bottles that hold the honey are shaped like honey combs and fit together as they would in a bee hive.
Through this type of packaging not only does the product stand out, but it demonstrates clearly what the product is, its uniqueness and its nature-sourced quality. Customers get a thrill from the full experience of your product – and in doing so feel special. Simply applying your knowledge of your product can allow it to stand out and reach your customer in ways you’d never imagine.
Don’t Be Afraid to Get Creative
One of the most exciting aspects of creative marketing is that it allows you as a brand to get more involved with your product and think outside of the box. One of the best branding things you can do is not be afraid to make your product colourful, flashy, abstract or one-of-a-kind. Push your creativity and keep your product noticeable and relatable. As long as customers know what your product is, you are free to express your creativity as much as possible in order to make it pop out!
Rely on Your Product
Finally, the most important thing you can do is rely on your product. If you’ve got a great product, then your packaging will only enhance its quality and make it stand out from similar products that have less creativity in their branding. Standing behind your quality end product lets you focus on simply finding a way for customers to want to get your product in their hands. Creative packaging truly is icing on the cake.
How can you allow your packaging to reflect your product? Does any real life art or imagery inspire you in your packaging?
I am Belinda Bow
I love all things marketing and I thrive on seeing a business become re-energised and flourish. I am excited about life and I adore my family.
Within these articles, you’ll find some helpful tips and some real guidance to help you make the most of your business, and gain a good understanding of all things marketing.