ThankYou Water – A Company, A Movement, A Revolution
ThankYou is an Australian company that manufactures and sells water, food and body care products.
What makes ThankYou different from other companies that manufacture and sell similar products is that ThankYou decided to do something good with the profits earned from its product sales.
Its very first project, which has now become a full-blown movement, is called ThankYou Water.
What is ThankYou Water?
ThankYou Water was started by the company to address water scarcity issues in the firm’s own little way. The idea took birth when the founding team, a bunch of university students then, started looking for ideas to start a new company as part of their long term career plans. During their research they discovered that over 900 million people across the world do not have access to clean drinking water. In contrast, Australians were spending a massive $600 million on bottled water every year. They decided to address this gap in the availability of a basic need, potable water, through the company they started, ThankYou.
The ThankYou Water movement was designed to provide high quality bottled spring water to Australians. The profits made from sales of these water bottles were to be invested in drinking water projects in communities with a shortgage of drinking water. Slowly but surely, the idea became a reality and the movement gained momentum.
All that Australians have to do to help communities is to buy water from ThankYou instead of other brands. It is as simple as that. How does the idea work The company invested time and money into developing high quality products for their consumers. Its range of products include water, food and body care products.
When you buy ThankYou’s bottled spring water, the profits from the bottle of water go to the ThankYou Water movement, to fund projects providing safe, potable water to communities. The same goes for food and body care products. What the company basically does is channel existing funds to social causes and projects without resorting to charity or donations and without asking people to give up something. The company works like a social enterprise, investing all the funds that are left over after production and research costs are taken care of into the ThankYou movement.
These projects are changing and saving lives around the world with every sale the company makes. If you wish to see the actual figures of the impact that the movement has been making, you can find the details on the Track Your Impact page.
Other ThankYou movements
The ThankYou movement has now expanded and has two new projects up and running – the ThankYou Food that makes healthy nutritious food available to poor communities, and ThankYou Body care, which provides hygiene and health training to communities that face problems with basic sanitation.
Visit the company website, http://thankyou.co/ for more information about the movement and its products, join hands with the firm, or buy any of its products.
I am Belinda Bow
I love all things marketing and I thrive on seeing a business become re-energised and flourish. I am excited about life and I adore my family.
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