The 12 Ways of Business.
‘Tis the season to be jolly…and also an excellent time to start preparing your business for the New Year. Just like the 12 days of celebrating Christmas, we’ll be looking at 12 ways of improving your business this coming year.
As the saying goes, the early bird gets the worm and this article aims to provide you with a few tips and insights on what to do before kicking off your business this New Year.
See your company website through the customers’ eyes.
There is absolutely no doubt in today’s competitive business world that your company website matters a lot. Your website’s appearance isn’t the only thing that’s needed. There are other important factors such as content, usability and contact. Make sure your website has a constant flow of relevant and updated content every now and then. Usability and navigation are key factors, so talk to your web designer and find out how you can improve your website in this area. Finally, make it easier for prospective customers to get in touch with you. Update the addresses, phone numbers, list of contact persons. And yes, appearance also matters at the end. So, make sure your website doesn’t look like it was designed by a five year old.
This is something a lot of company’s underestimate. Google Analytics is an excellent tool to understand and drive your business. It isn’t just there to study website traffic. Google Analytics helps you understand how you are performing in the business world against your competition, where you stand, your target market. Use it to its full extent and you will definitely see a jump in your business.
Review your LinkedIn profile.
This is something you should be doing often and not just once a year. Constantly update your profile, remove connections that don’t serve you any purpose, make new connections.
Review your Facebook profile.
Is your Facebook profile up to date? Is your content generating business? Are you being seen as a thought leader? These are some of the basic questions you need to ask when reviewing your company’s Facebook profile.
Review your Twitter account.
Twitter is probably the most powerful social media tool out there because it’s fast, instant and spreads like wildfire. See what tweets gained attention and which ones bombed. Consider asking questions such as who’s following you? Who are you following? How does the recent tweet impact your company’s image?
Improve your business card.
Business cards are basically like pick-me-up cards for your business. Make sure your cards have all the right information including titles, addresses, properly spelt names, updated contact info, and also an engaging design. The way your card looks says a lot about your business.
Check e-mail signatures.
You may think this isn’t such a big deal but e-mail signatures play a small but significant role when it comes to marketing your business. Make sure you include every necessary piece of information in your mail signature. According to Melissa Cassera of Cassera Communications, a good email signature is “an extra chance to sparkle and delight.”
If you’re still using scraps of papers as receipts, you have a lot to learn about professionalism in the business world. An invoice is another important tangible tool to communicate and market your business and can also cause serious problems if it doesn’t convey information the right way. It is a document that proves payment for your services offered or products purchased. Make sure all the information is correct such as names, addresses, invoice number.
Review your corporate stationery.
Verbal communication about your business isn’t enough. You need to establish a visual reference for your company and nothing says it like well-designed corporate stationery. Corporate stationery is a tangible way to tell customers what your business is all about. Make sure the design goes with your company’s image. If you’re selling coffins, the last thing you need is a brightly colored letterhead with comic-sans font.
Clean your inbox.
We all usually ignore this aspect of our work but cleaning up mail clutter can help you organise and focus on the more important stuff.
Communicate with your team.
Try to effectively connect with your team. Make sure they’re on board with you concerning your overall plans and strategies for the business. Communicating with your team also helps you form a bond that goes beyond work. This can be really helpful in the long run for you; personally and professionally.
There isn’t enough that can be said about the benefits of brainstorming. Brainstorming is probably the best way to come up with ideas since it’s not just you who is thinking, but the entire team. You get to see things from a much wider perspective with a good brainstorming session. You might even be able to find some reinforcement for your own ideas.
Well, these are just a few tips to guide you on your way with your business. But there is a lot more you could think of.
For instance, how did you address a customer complaint last year? Or, what have you done to go the extra mile in addressing customer queries? Are you able to effectively communicate your goals to your employees? These are some things to ponder about as you begin the New Year.
And that’s the Dish! Until next time, Belinda
I am Belinda Bow
I love all things marketing and I thrive on seeing a business become re-energised and flourish. I am excited about life and I adore my family.
Within these articles, you’ll find some helpful tips and some real guidance to help you make the most of your business, and gain a good understanding of all things marketing.