Why Understanding Marketing is Crucial to Your Business.

understand-marketing

When you are a business owner, it is easy to simply outsource your marketing and let someone else deal with it. However, it is important that you and your team understand what your marketer is doing and why.

When you and your staff are informed about what is going on, you will find you are excited about the marketing strategy, and its likelihood of success will rise. When everyone is on board with the marketing efforts, each team member becomes an advocate for your brand. This strengthens investment the strategy’s goal and encourages new ideas and creativity. While every business is different, and the overall marketing strategy for each one will vary, the main process includes building a plan, following it, and applying the resources and time that it needs to become successful. Regardless of whether you plan on carrying out your own marketing, obtaining a little support and guidance from a marketing coach, or completely outsourcing your marketing campaigns, there are a few things you should learn.

“When everyone is on board with the marketing efforts, each team member becomes a brand advocate!”Tweet: When everyone is on board with the #marketing efforts, each team member becomes a brand advocate! http://ctt.ec/js5xu+ by @ChilliMarketing

Put the Customer First

In order for any business to succeed, you must understand who your customers are, what makes them tick, and what types of things they value, want, and need. Additionally, keeping in touch with them after the sale will help to ensure you are ahead of the competition.

Who is Your Target Market?

Anyone and everyone is not a viable target market. A true target market includes people who want and/or need your product or service. Targeting these people is the best way to create quality leads and turn potential customers into long-term customers.

Marketing Tools

A budget and a plan – One of the most important things that you can do for your business is work out a marketing plan. A good plan will last for years and is a valuable tool to keep you moving in the right direction. Your marketing plan should be written down, clearly communicated to your entire team and referred to everyday. A Product or Service People Want – If you don’t have a product or service people want it won’t matter whether you doing your marketing in house or outsource it, if the customer doesn’t want what you are offering, your business is doomed to fail. Marketing Materials – Everything you hand out to customers or they may see is potentially a marketing tool. Business cards, sales flyers, website, uniforms, signage and more are all considered marketing materials and should look professional at all times. A Solid Database – Good marketing includes building a database that consists of past, present and future customers so that you can communicate with them regularly via phone, emails, and newsletters. Social Media – In today’s society, a good marketing campaign must include social media. Thousands of people login to their social media accounts every day, which means the potential to grow your business is huge.

“One of the most important things that you can do for your business is work out a marketing plan.”Tweet: One of the most important things that you can do for your business is work out a #marketing plan: http://ctt.ec/VWc2I+ by @ChilliMarketing

And that’s the Dish!  Until next time, Belinda


Belinda Bow

I am Belinda Bow

I love all things marketing and I thrive on seeing a business become re-energised and flourish. I am excited about life and I adore my family.

Within these articles, you’ll find some helpful tips and some real guidance to help you make the most of your business, and gain a good understanding of all things marketing.

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