Hey, I'm Belinda. Legal Marketing Strategist. Straight-talker. Kicks-wearer.
I’ve spent 25+ years in marketing. Long enough to see the industry evolve, adapt, and reinvent itself more than once.
But here’s what I learned: every industry thinks their marketing challenges are unique.
Most aren’t.
Legal is different.
The moment everything changed:
I was in a partner meeting at a mid-size firm, reviewing their marketing results. Traffic was up, inquiries were steady, but conversions were flat.
Then one of the partners mentioned something that stopped me cold: “Our prospects are showing up knowing more about our cases than our intake staff do. They’re quoting our win rates back to us and asking questions we’re not prepared for. And the lead time to engage is getting longer and longer, and they’re researching for months before they even call.”
That’s when it hit me: the legal world had fundamentally shifted, but legal marketing was still stuck in the past.
The Problem No-One Was Talking About.
Beautiful websites that didn’t convert.
Expensive campaigns that attracted tyre-kickers.
Intake processes that were slow and clunky.
I watched brilliant lawyers, experts in complex legal matters (!!), take call after call with prospects who had no real understanding of what the consultation was about.
The first call was just an introduction. No qualification. No screening.
Partners were spending valuable time explaining basic processes to people who weren’t even ready to engage.
That’s when I started asking: what’s the actual conversion rate when you factor in all these unqualified calls? The true ROI, isn’t just the cost of ads, it’s the time investment, the effort, the IP shared on calls that could have been pre-qualified. The disconnect wasn’t just costing leads.
It was costing the most expensive resource law firms have: partner time.
So Why Legal? Good Question.
The stakes are higher. The decision-making process is more complex. The emotional weight of legal problems changes everything about how people evaluate their options. And yet, every agency was treating law firms like they were selling software or consulting services.
That’s when I knew I had to choose my lane.
When the Law Firm of the Future Conference organisers reached out, they weren’t looking for polished presentations or marketing theory. They wanted honest insight and raw truth-telling about what’s actually working in legal marketing.
The core message was simple: law firms are leaving money on the table:
- Stop debating whether AI will replace lawyers – start using it to work more efficiently.
- The real opportunity isn't automation – it's better client qualification before you invest time.
- A kick-arse system can prevent wasting partner time on prospects who aren't ready.
That insight became the foundation for the Legal Growth Engine™.
What I Actually Do.
I don’t just create strategies, I build the systems that execute them:
- Foundation work: Fix what's broken before building what's missing
- Intelligent systems: Capture and qualify prospects 24/7
- Legal-specific processes: Built for complex decision-making cycles
- Seamless integration: Connect marketing to actual legal work
- Partner-ready reporting: Proof that goes beyond vanity metrics
The legal industry is at a crossroads. Client behaviour has permanently shifted, but most firms are still marketing as if it were 2015.
The firms that adapt first won’t just survive, they’ll dominate their markets while competitors are still figuring out what changed.
What's with the Kicks?
Here’s the truth: I show up in kicks most of the time because authenticity matters more than appearances.
Legal is already intimidating enough for most people. The last thing they need is marketing that feels stuffy, corporate, or disconnected from reality.
My approach is sharp, practical, and built to move. What you see is what you get – a strategist who cuts through the noise and builds marketing that actually works.
No spin. No buzzwords. Just results.
Ready for Marketing That Actually Fits?
If you’re tired of generic solutions that don’t understand how legal firms actually operate and grow, let’s change that. Book a strategy call to see how we can build marketing systems that work with your firm, not against it.
What Client Say.
Belinda understood our needs from day one. Creative, high-quality work across strategy and implementation. I recommend her frequently; you can't go wrong.
Mariné Erasmus
Belinda possesses a rare combination of creativity, strategic thinking, and marketing expertise. An excellent consultant who's been invaluable to our business initiatives.
Michelle Unwin
Belinda developed a brilliant marketing kit for our franchisees: practical, professional, and already showing results. A pleasure to work with: honest, efficient, and truly listens. Highly recommended.
