The Marketing Brief.

Articles, insights & smart strategy for law firms

Welcome to your go-to hub for marketing that makes sense in the legal world.

Here you’ll find practical articles, sharp ideas, and straight-talking advice. All built to help law firms grow with less guesswork.

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Why Marketing Is the First to Go. And Why It Shouldn’t Be.

When budgets tighten and economic uncertainties loom, it’s a natural instinct for businesses to start looking for ways to cut costs. All too often, marketing becomes the first victim of these budget cuts.

But is this really the wisest decision?

Let’s delve into why marketing is often the first to go and why this approach might be shortsighted.

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