Making Your Passion Count
It is said that you will never feel like you are working if you do something you love. The statement rings hundred percent true if you have a passion and you convert it into a business opportunity. Once you have done that, it is not enough to just sit back and say that you are passionate about your service or product, and know that it will make a difference. Eventually, what matters is making your passion count and making it matter to other people. Always back what you are saying with action.
Have you done your research?
Make sure you are excellent in your niche area. If you are selling cupcakes, make sure they are the best in the business. Also it is important to research the market, and whether it is a new line of sports gear or a pet care center, the first rule is to study the market, understand the competition and figure out the needs of your target audience. Figuring out what people want and fulfilling that need is half the battle won.
How does your passion look as a service or product?
You should convert your passion or idea into a service or product, and analyse the features, the benefits the service offers, your company’s business motto, and the promises you want to make to your customers. While it is easy to say you love music, you should analyse if there are any takers for music in the neighbourhood, what kind of music they would like to learn from you, the competition and so on.
Get your pricing right
You need to make sure that your service or product has enough value to command a certain price. Do your research, take into account the demographics of the region in which you are introducing your service or product and always determine the target audience. A good marketing plan and well-thought out distribution plan are crucial.
Funding and preparedness, most of all!
Kick-starting your business will cost you a lot, so you would need to have good investors. Be prepared and think ahead, this will help you set yourself up for success. Make the right connections, in terms of investors. Meet as many people as you can, but choose investors who share your passion for the service or product or understand the need for the same.
You might have all the passion in the world for your service or product, but it may not mean anything to your customer. A customer is looking for a great product or service, and if you have the credentials for the same, he or she will choose you. What helps is effective marketing; you may bake the best cakes in the world, but how many people know about it?
A combination of traditional and social media marketing strategies can prove helpful. Creative ways to market your service or product should help greatly; if you are into baking, you could encourage community blogging events, recipe contests on social media or baking competitions. Reward customers with coupons, discounts or memberships when they share your service or recommend it to others.
Do you have a passion? Have you thought of converting it into a business? Do you have a plan of action? Then you are one step closer to achieving your target.
I am Belinda Bow
I love all things marketing and I thrive on seeing a business become re-energised and flourish. I am excited about life and I adore my family.
Within these articles, you’ll find some helpful tips and some real guidance to help you make the most of your business, and gain a good understanding of all things marketing.